JEREMY SAMPSON, MANAGING DIRECTOR, BRAND FINANCE AFRICA

Brands that feature in the Brand Finance South Africa 50 report are defying the South African economy and recording healthy brand value growth, according to the latest report. These brands are outpacing the country’s GDP, with the top 50 recording a 16.1 percent brand value growth rate YoY and the top 10 recording an impressive 19.8 percent growth rate YoY.