Marketers, are you ready to waltz with AI?

Loading player...
Marketers, are you ready to waltz with AI?

UJ discuss the importance of AI forming part of a Marketing Fit strategy
Prof. Abejide Ade-Ibijola (UJ Dept. Applied Information Systems) Dr. Beate Stiehler-Mulder and Mariette Frazer (UJ Dept. Marketing Management)

In this episode, the heavyweights of Marketing and AI unpack the necessity of AI (Artificial Intelligence) and the role it will play in marketers' careers to remain Marketing Fit.

Carmen Murray, The original CyberPunk, (CEO of Boo-Yah! Modern Marketing Service better known as The Leonardo da Vincis of Marketing), Africa representative of The Connected Marketer-, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater interviews the (University of Johannesburg) UJ Department of Marketing.

She talks to:
Dr.Beate Stiehler-Mulder, (PhD in Marketing Management; Specialist in Marketing, Strategy, and Branding);

Mariette Frazer (Lecturer in Retail) from the UJ Department of Marketing Management

Prof Abejide Ade-Ibijola from Department of Applied Information Systems

This episode is packed with valuable insights and challenges to provide rich insight for marketers to explore in their marketing approaches. There are many reasons why you should listen to this episode to inform tomorrow's problems, today.

If you wish to book Carmen Murray as your MC or Speaker for your next event, have any questions or wish to appear on The Carmen Murray Show, you can contact her directly www.CarmenMurray.com
For any marketing inquiries to design and build exceptional customer experiences, customer insights, data science, CX Audits and CX Innovation or training, visit Boo Yah Modern Marketing Services www.Boo-Yah.co.za
For any inquiries, more details, or requests to appear on the show, you can contact hello@carmenmurray.com
25 May 2020 English Explicit South Africa Society & Culture · Management

Other recent episodes

S03 #183 IN THE ROOM with Health Diplomat to SA Presidency | Lwazi Manzi

If you consider yourself a change agent, you are a politician. What happens when women step into the room where power, policy, and pressure collide? In this exclusive IN THE ROOM interview, Conscious LeadHERS Founder Carmen Murray sits down with Dr. Lwazi Manzi, Health Diplomat to the Presidency of South…
9 Feb 1 hr 45 min

S03 #182 The Ethics of Wealth | Loyiso Kula

Why women must have the money conversation. In this episode, Carmen Murray, Founder of Conscious LeadHERS is in conversation with Loyiso Kula, CEO of CFA Society South Africa. From financial literacy and ethical investing to regulation, risk, and long term wealth creation, this conversation unpacks how women can move from…
9 Feb 40 min

S03 #181 The Pyjama Party | Kovini Moodley, Sane Ngidi, and Bridget von Holdt

How are you spending your emotional budget? In this fun, light hearted Pyjama Party episode, Carmen Murray and her guests laugh, confess, and unpack “emotional budgets”, exploring friendships, boundaries, and who really deserves access to your energy. Beneath the humour and sisterhood, the message is clear: protect your peace, invest…
2 Feb 1 hr 12 min

S03 #180 Audacious Influence | Katie Mohamed

What does it take to be a change agent? Carmen Murray sits down with Katie Mohamed, a socialite, influencer, author and change catalyst to unpack the real power of influence, and why it is essential for driving meaningful social impact. This conversation explores a critical truth: if you want to…
2 Feb 1 hr 04 min

S03 #179 Masterclass to build your Foresight Skills

My FEELS Framework unpacked. In this episode of Future Fit Lab, Carmen Murray introduces her FEELS Framework and breaks it down through practical, real world examples. Designed to strengthen your foresight skills, this simple practice, just 10 minutes a day, can fundamentally shift how you see patterns, possibilities, and what’s…
2 Feb 18 min