#076 Decoded: The Science Behind Why We Buy | Phil Barden
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A conversation about the science why we buy to inspire businesses.
Phil Barden, MD of DECODE marketing ltd. Author of 'Decoded. The Science Behind Why We Buy'.
In this episode, get ready to be inspired as host, Carmen Murray chat to Phil Barden, author of Decoded - The Science Why We Buy. They unpack Neuroscience and Behavioral Economics and how it contributes to driving more effective, action-driven marketing.
"In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing.
He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. He deciphers the 'secret codes' of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility." (Goodreads.com, 2020)
About your host:
Carmen Murray, The original CyberPunk, (CEO of Boo-Yah! Modern Marketing Service | The Leonardo da Vincis of Marketing), Africa representative of The Connected Marketer, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech, Africa-Meltwater.
Email Phil Barden: phil@decodemarketing.com
For any inquiries, more details, or requests to appear on the show, you can contact hello@carmenmurray.com
Phil Barden, MD of DECODE marketing ltd. Author of 'Decoded. The Science Behind Why We Buy'.
In this episode, get ready to be inspired as host, Carmen Murray chat to Phil Barden, author of Decoded - The Science Why We Buy. They unpack Neuroscience and Behavioral Economics and how it contributes to driving more effective, action-driven marketing.
"In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing.
He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. He deciphers the 'secret codes' of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility." (Goodreads.com, 2020)
About your host:
Carmen Murray, The original CyberPunk, (CEO of Boo-Yah! Modern Marketing Service | The Leonardo da Vincis of Marketing), Africa representative of The Connected Marketer, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech, Africa-Meltwater.
Email Phil Barden: phil@decodemarketing.com
For any inquiries, more details, or requests to appear on the show, you can contact hello@carmenmurray.com
