#10 A Marketer’s Guide to Customer-Centricity in Email | Candice Lee Reeves

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Senior digital copywriter and marketing professional, Candice Lee Reeves, talks us through: (1) Why customer centricity is so important in marketing (especially digital), (2) how marketers can make their marketing more customer centric by using storytelling principles from Donald Miller’s book, Building a Storybrand, and (3) the 5 tips you can use to apply customer-centricity to your email marketing.

10 Jan 2022 English South Africa Marketing · Tech News

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