Def Jam, famous for being the best record label any hip hop artist/ rapper would sign to so much so that they wouldn't, entirely care about the money.
Def Jam has ever since lost that image and is trying to get it back.
HipHop has become the biggest genre in the world, but it is not just a genre of music, it is a CULTURE and is still somewhat an untapped market. HipHop infiltrates and influences many different facets of our lives. It influences the way people talk, dress etc. It has a…