This site requires JavaScript to be enabled. Please enable JavaScript in your browser settings, or upgrade to a modern browser.

[TOP STORY] New guidelines for influencer marketing

Loading player...

‘When you're associating with an individual person, brands and companies need to consider the fact that these individual people have various different changing personalities, and their public interest may improve or decline over time, and it's important to be able to mitigate those risks,’ says Danilo Acquisto, senior digital influencer marketing committee member at the Interactive Advertising Bureau.

21 Feb 2024 7AM English South Africa Business News · Politics

Other recent episodes

[TOP STORY] SA labels G20 2026 absence ‘temporary blip’ despite US actions

‘We are currently engaged with all the G20 countries except for the United States, on the substance of the outcomes of the Johannesburg summit with respect to advancing those issues and ensuring that those issues remain on the agenda,’ says spokesperson for the Presidency, Vincent Magwenya.

8 Dec 8AM 8 min

African AI adoption is soaring – but confidence in skills lags

SA to USA: G20 is not your club, treat us as equals. A lesson for municipalities as Drakenstein is crowned the Western Cape’s best-run municipality. And how one bad click can severely impact your company’s cybersecurity.

8 Dec 5AM 32 min

Apple and Samsung Pay lead SA’s digital Black Friday shopping shift

A 10-year collusion? SA moves to prosecute world’s biggest shipping lines. Telecoms face cyber, climate and capital threats in a ‘permacrisis’ world. And more than two-thirds of SA SMEs plan price hikes amid rising costs.

5 Dec 4AM 33 min

[TOP STORY] Deal-making era threatens multilateralism and democratic accountability

‘I think the move to deals rather than rules is a really, really dangerous one because it becomes very transactional. It reduces predictability. It reduces trust. Everything becomes transactional,’ says Dominik Zaum, professor of governance, conflict and security at the University of Reading.

4 Dec 7AM 8 min

Festive season spend set to hit R289bn

Can democracies survive the pressure? Leadership, legitimacy and the new governance reality, an international expert weighs in. Africa’s private capital powerhouses in one room to discuss investment opportunities. And despite a tough economy, companies still put R13bn into community support.

4 Dec 5AM 32 min

All episodes