TCS+ | Braintree on the psychology of software purchases

Loading player...
Braintree’s Grant van der Westhuizen and Heath Huxtable tell TechCentral’s TCS+ business technology show about how to acquire software that solves present and future business needs.
This might sound simple, but software purchases are complex and expensive. For companies to get their money’s worth, properly diagnosing the problem a new piece of software ought to solve and ensuring that the solution is futureproof are key to extracting the most value from a purchase.
In this episode of TCS+, Huxtable – MD at Braintree – and Van der Westhuizen, the company’s business applications sales manager, tell TCS+ about important considerations companies should take into account when looking to solve business problems through software.
Huxtable and van der Westhuizen delve into:
• How customers don’t really know what they want because they tend to hyperfocus on solving pain points instead of looking at the bigger picture;
• Balancing short-term vs long-term thinking in purchasing decisions;
• The importance of unlocking value versus thinking of software as a grudge purchase;
• The flexibility provided by the Microsoft suite of business applications;
• How to balance personalised solutions with maintaining a consolidated view in multi-faceted business; and
• How to deal with resistance from employees in implementation projects, especially where artificial intelligence is involved.
Huxtable and Van der Westhuizen are passionate about using software to drive value creation in business, and their energy comes through vividly in this interview. Don’t miss the discussion!
10 Jul 2024 English South Africa Technology · Business

Other recent episodes

TCS+ | Just how secure is your cloud database?

In the second episode of this series about migrating to Microsoft Azure SQL, the focus turns to what’s involved in moving from SQL Server to Azure SQL, and First Distribution’s Preegan Chetty returns to unpack the key priority of securing databases in the cloud. If you missed episode 1 in…
19 Dec 2024 12 min

TCS+ | Moving from SQL Server to Azure SQL – what you need to know

Is your company thinking about modernising its IT infrastructure? Is it planning to migrate from an on-premises Microsoft SQL Server database to the cloud-based Azure SQL solution? Then this podcast is for you. In this two-part series, we delve into greater detail on what’s involved in a cloud database migration…
18 Dec 2024 14 min

TCS | Meet the team behind Matric Live, South Africa’s App of the Year

Matric Live is a study tool to help students in grades 10-12 supplement their in-class learning with additional exercises – and even get exam practice via a digital platform. And it recently won the FNB App of the Year award amid stiff competition from the likes of Checkers Sixty60 and…
18 Dec 2024 27 min

TCS+ | Bolt doubling down on safety for riders and drivers

The operating environment in South Africa for ride-hailing services like Bolt is fraught with complexity, while the country’s crime problem only contributes to the challenge of getting passengers safely from A to B. This complexity is compounded by the nuances of operating in different areas. Municipal districts have different permitting…
17 Dec 2024 13 min

TCS | Springboks rugby deal: the tech plan behind the audacious bid

Well-known South African technology entrepreneur Stafford Masie is one of the key backers behind an audacious bid to buy a stake of up to 40% in the South African Rugby Union (Saru)-owned entity that owns the commercial rights to the Springboks brand. Masie, who chairs JSE-listed Altvest Capital – a…
12 Dec 2024 49 min