ASICS EMEA
We’ve always believed in the positive benefits of movement on the body, and the mind. It’s why we’re called ASICS. Anima Sana In Corpore Sano or a Sound Mind in a Sound Body.
Since 1949, our purpose has been to help people achieve a sound mind in a sound body. Our founder, Kihachiro Onitsuka, had the ambition to use sport to improve the physical and mental health of young people in post-war Japan. He saw that sport had the power to lift spirits, project positivity and propel people and whole communities forward. And more than 70 years on, we still believe this.
Since 1949, our purpose has been to help people achieve a sound mind in a sound body. Our founder, Kihachiro Onitsuka, had the ambition to use sport to improve the physical and mental health of young people in post-war Japan. He saw that sport had the power to lift spirits, project positivity and propel people and whole communities forward. And more than 70 years on, we still believe this.
